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Trademarks protect a company’s brand and help differentiate that organisation and its products and services from its rivals and competitors. Trademarks can build a vital trust with consumers and is an important part of the purchase cycle for many businesses which can lead to brand loyalty and customer relationships.

Trademarks can give businesses the edge and can be incorporated within all facets of the company’s assets such as:

  • Name;
  • Logo;
  • Font and colour;
  • Smell;
  • Product shape; and
  • Packaging.

This is what gives a company its unique identity in the market place and it is important to keep safe. Trademark registration gives businesses the exclusivity to use their assets anywhere in the world and makes copyright or illegal use of their image easier to prosecute. Once a company registers a trademark, if they decided to expand the businesses into franchising agreements, they can licence other vendors to use the trademark.

New businesses that want to adopt trademarks belonging to existing businesses can go down a complex legal route which can end up being time consuming and costly. Before launching a new product or service it is important to check if a trademark has already been registered. Of course by not registering a trademark, it can also lead to competitors copying and stealing ideas.

At Bloomsbury Law, we have dealt with many trademark cases and registrations. Our experienced team of intellectual property experts specialise in trademarks and protection from copyrighting. Our trademark solicitors can advise on all trademark related queries and can inform you of any complex obstacles that may arise throughout the registration process.

The registration process includes:

  • Identifying a mark that can be registered;
  • Preparing the registration application;
  • Monitor any infringements by others (national and internationally);
  • Take action if an infringement is identified; and
  • Draw up licensing and franchising agreements.

Over the years we have built up a network of specialist trademark agents that can assist in the registration process when necessary. If you would like to protect your businesses assets or want to ask a question to find out more information, please get in contact with our intellectual property solicitors and we will be able to process your query efficiently and effectively.

What do I do next?

Contact us online or speak to one of our dedicated intellectual property solicitors on 0207 998 7777 for a free initial consultation. With our vast experience in the field, our team will work with you to ensure this process runs as smooth as possible. All information you provide us with is treated with the utmost confidentiality.

We will contact you no later than the next working day to arrange a meeting at our offices in London W1 to advise on the agreement.

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